About Personal Asset Management

Why choose us
Meet the Team

Personal Asset Management has experience of advising individuals, charities, Trusts and Attorneys on; Tax Planning for Inheritance Tax and Capital Gains Tax (not regulated by the Financial Conduct Authority), Investment Planning and Retirement Planning both pre and post retirement.

Working closely with clients to develop a long-term relationship, we aim to understand and prioritise their financial goals and to help address their financial concerns such as the provision of income in retirement, capital growth to fund potential long term care costs or passing family wealth down the generations in the most expedient and tax efficient way.

Our ongoing service provides annual reviews, half-yearly investment reports, quarterly valuations and monthly monitoring of quoted investments.  This service provides a detailed statement of a client’s financial position, as the core element for financial planning.

Although the practice is based in Kingskerswell, we have clients based throughout the South of England.

An initial meeting is available, without cost or obligation, to establish how our services could be of benefit


Ian Pennicott APFS

Tel: 01803 873 978 / 07916 652 034

About Ian

Clients benefit from the substantial knowledge and experience gained by Ian Pennicott APFS, a Chartered Financial Planner with 40 years as an independent financial adviser.

Ian is passionate about financial planning and helping clients make the most of the resources they have. He enjoys the challenge of making sure clients are fully aware of – and benefit from, where appropriate – any changes to legislation and taxation.

He is also keen to make sure Inheritance Tax is mitigated as much as possible in order that wealth remains in the family. Active planning can involve Trusts, Gifts and Investments benefiting from Business Property Relief (BPR).

Outside of work he enjoys cooking, weekends travelling in his motorhome, playing the trombone and keeping active with a few Hash House Harrier groups.

Oliver Pennicott DipPFS Cert CII (MP)

Tel: 01803 873 978 / 07964 594 210

About Oliver

Oliver joined Personal Asset Management this year, but has worked in financial services for the last 14 years, most recently specialising in the Teachers Pension Scheme.  He is passionate about providing holistic financial advice and takes great pleasure in either saving clients money through their borrowing or making money through their savings whilst at the same time giving clients peace of mind that they a protecting what’s important to them.

Oliver cares about helping his clients mitigate any taxes due whether that’s through inheritance tax planning or via simple options such as tax free savings or investments and carefully planned pension withdrawals.

Outside of work he is a treasurer for a local charity and likes listening to live music and spending time with his friends and family.  Oliver enjoys the outdoors; walking his dog and fishing.

Ali Etoe BA(Hons)

Tel: 01803 873 978

About Ali

Ali provides office support and works every morning in the office.

With a degree in business studies Ali has ran her own online business since 2004.  She has two young children, so has little spare time!  When she has a moment she enjoys renovating her Victorian family villa.



Personal Asset Management are Independent Financial Advisors with over 50 years combined experience.  We have clients throughout Torbay, Newton Abbot, Exeter and the South of England, with our office based in Kingskerswell.

Our services include investment advice, inheritance tax planning, pension advice and retirement planning, mortgages and equity release.