Meet the Team

Enthusiastic, knowledgeable and
committed to making a difference

Independent Financial Advice

Personal Asset Management is a small family run firm based in Kingskerswell (between Newton Abbot and Torquay).  We are Independent Financial Advisors that cover a range of services which include investment advice, retirement planning and mortgages. Scroll down to find out more about us.


Ian Pennicott - Chartered Financial Planner

Tel: 01803 873 978 / 07916 652 034

About Ian

Ian started working as an Independent Financial Advisor in April 1980, when he joined a national firm of advisers based in Moorgate, London.  He moved to their Covent Garden office in 1981 and left them early ’82 to set up his own firm, also based in the West End.  In 1983 he opened an office in Torquay and moved his family from Hertfordshire to be by the sea.  He kept an office in Torquay until a move to Kingskerswell, his home for 20 years, became possible in January 2018.  He is now able to walk to his office in five minutes.


He still has clients from his days of being in London and deals with private individuals, Trustees, Attorneys and has been the financial advisor to a national charity for over 15 years.


Ian is an affiliate member of STEP, the global professional association for practitioners who specialise in family inheritance and succession planning.


Outside of work he enjoys cooking, seeing his children and grandchildren, weekends travelling in his motorhome, playing the trombone and keeping active with cycling and hashing (Hash House Harriers).

Oliver Pennicott - Financial Adviser

Tel: 01803 873 978 / 07964 594 210

About Oliver

Oliver started his career in the Financial Services sector in June 2006, after working as a Financial Adviser for a high street Bank for 8 years Oliver moved to a Building Society. A couple of years later, in order to expand the areas he could advise on, he moved to an Insurance Company where he specialised in providing advice to clients on the Teachers and NHS pension schemes. Oliver joined the family business at the start of 2020.

Oliver lives in Exeter and is able to provide a local service to Exeter residents.

Outside of work, Oliver enjoys seeing live music and going to festivals. He also enjoys spending time with his friends and family, watching Exeter Chiefs and going fishing.



Ali Etoe - Office Support

Tel: 01803 873978

About Ali

Ali joined the firm in 2019.  She is office based and works every morning providing office support so she will usually be your first port of call when contacting us.  Ali deals with all the office administration from booking appointments to creating marketing material.

With a degree in Business Studies from Bournemouth University, she has ran her own online business since 2004.   After university, Ali moved to Nottingham to continue her studies and eventually came back ‘home’ to Kingskerswell in 2010.

Ali enjoys travelling in her campervan with her young family, renovating their Victorian villa and heading to the beach in an attempt to stand up on her paddleboard!

Personal Asset Management are Independent Financial Advisors with over 50 years combined experience.  We have clients throughout Torbay, Newton Abbot, Exeter and the South of England, with our office based in Kingskerswell.

Our services include investment advice, Inheritance Tax planning, pension advice and retirement planning, mortgages and equity release.